Don’t Just Innovate. Create Customer Demand!

Create new products & services that customers want and keep those solutions positioned as the best value among competing alternatives. Sharpen your innovation capabilities with our primers and accelerators. 

Jobs To Be Done Primer

Identify customer needs and precisely define the value that customers want from solutions to get jobs done better, faster and cheaper.

Demand Creation Primer

Stop wasting time and resources on innovation efforts that disappoint. Understand the science of Demand Creation that drives predictable innovation.

Innovation Accelerators

An accelerator is an online course structured around a team-based innovation project. Participants learn demand creation concepts while simultaneously applying the methods and tools to create customer demand for a new or existing solution.

Demand Creation Blog

The demand creation primer is in development. If you’d like to be notified when it’s released, please sign-up below. 

Two accelerators are in development. If you’d like to be notified when they are released, please sign-up below.