Create new products & services that customers want and keep those solutions positioned as the best value among competing alternatives. Sharpen your innovation capabilities with our primers and accelerators.
Jobs To Be Done Primer
Identify customer needs and precisely define the value that customers want from solutions to get jobs done better, faster and cheaper.
An accelerator is an online course structured around a team-based innovation project. Participants learn demand creation concepts while simultaneously applying the methods and tools to create customer demand for a new or existing solution.